Chicken poops. Cow poops. And too much of it ends up in rivers and streams. 19,000 miles of Pennsylvania waterways are not healthy for humans, or the fish and wildlife that live in them. To raise awareness of this problem and connect farmers and advocates to solutions, we presented the Chesapeake Bay Foundation with a multi-media campaign—including print, banner ads, video, social media content, and a guerilla activation featuring a cow and a Porta-Potty. I provided the campaign concept and art direction for the project.