Revolutionizing medicine, biosimilars are at the forefront of innovation. Recognizing a gap in knowledge among healthcare professionals (HCPs) and medical experts, we collaborated closely with Amgen Biosimilar team to develop compelling social media content, educating our target audience on the subject and highlight the benefits of biosimilars. The success of our approach was evident through an exceptionally well-received video series, accompanied by a high-performing website that exceeded expectations. The positive response led to the creation of a second set of videos to complement the initial series. As the creative lead, I provided crucial input for the social media content and actively contributed to the development of the video series. This involved close collaboration with a subject matter expert copywriter, our animation team, and the web development team.