¿PODEMOS HABLAR? (Can we talk?)Family members play a critical role in helping their loved ones spot and address problems with mental health and substance use. The Substance Abuse and Mental Health Services Administration (SAMHSA) asked us to empower family members to address their concerns through an integrated digital campaign that focused on ways to start the conversation without fear or judgment. I conceptualized original video ideas and acted as the creative overseer for our campaign, which included video, banner and radio ads, as well as a ton of social content, all en inglés y espanol.