Revitalizing the image of a 75-year-old institution heavily dependent on federal funding, our public affairs team in D.C. recommended a strategic Beltway mass media awareness campaign for the Merchant Marines. Informed by research and guided by insights and strategy messaging, I personally immersed in the project, spending two days aboard a cargo ship near Richmond. Overseeing the entire creative process, from concept to execution, we crafted compelling written content, designed impactful visuals, and produced engaging videos, banner ads, social media content and a metro takeover.