The team was tasked with getting the word out about Enfamil’s Family Beginning’s reward program. It gives expectant parents (or new ones) a care package, coupons, and discounts that make it all a little bit easier. We created a series of social videos that brings to life the idea of finding a little “Peace of Mind”, something that can prove illusive when you’re a new parent. We partnered with Drake & Josh actor Josh Peck and his wife Paige to create tongue-in-cheek social content where they’re doing everything they can to keep things peaceful while at the same time talking about their love of Enfamil Family Beginnings. I provided the overarching theme and creative concept for the social videos.